Rejoice bagel lovers with an addiction to caffeine, there is now a bagel that can deliver you both of your fixes.
Einstein Bros Bagel chain just launched the world’s first caffeinated bagel on Thursday dubbed the “Espresso Buzz Bagel.” The bagels each contain 32 milligrams of caffeine, which is about a third of the amount found in an eight-ounce cup of coffee.
Considering almost nobody drinks just an eight-ounce cup, and these only contain one-third of the amount of caffeine as a cup, these bagels are pretty weak for a normal to the heavy coffee drinker.
According to its site, “Every bite of our Espresso Buzz Bagel gives you a tasty dose of bold flavor, caffeine, and one-of-a-kind benefits.” The Bagel also contains 13 grams of protein.
The bagel shop is also offering the hopped-up bagel in sandwich form, loaded with “sugar thick-cut bacon, cage-free eggs, cheddar, and butter.”
Kerry Coyne, Einstein’s senior vice president and head of marketing and research and development told Fox News that the idea came from its millennial customers, of course.
We have watched the coffee category expand and adapt as millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third- and fourth-wave coffee, she told Fox.
So what does it taste like? According to the Fox News article, one customer referred to is as “insanely bitter” while another said, “I love coffee and I love this.” So, maybe it’s just an acquired taste.
Einstein decided to launch its bagels as part of the National Nurses Week campaign and will give any nurse visiting its shop a free Espresso Buzz Bagel and Schmear.
In addition to the Espresso Buzz Bagel, the company also launched a Cherry Chia Bagel that contains 300mg of omega-3 ALA and 12 grams of protein, as well as a Savory Parm Bagel that contains iron, B1, B2, and 12 grams of protein.
The bagels are all part of a new line called the Boosted Bagel, which has ingredients that provide “functional benefits.”