Special to the Hartford Business Journal
Shaun Chambers, a former faculty soccer participant and songwriter, has all the time been about health and leisure.
So, it is no shock that this Hartford native has parlayed these passions right into a thriving enterprise known as BODYROC Fit Lab. A high-intensity gymnasium with a disc jockey rocking up-tempo tunes throughout rigorous boxing-style train courses, Chambers’ idea is to make health enjoyable so the client desires to maintain coming again.
“It’s an environment that people are excited to come to,” said Chambers, 35. “When you come into an atmosphere that’s thrilling and entertaining, the work turns into secondary. Now, you are pleased to be right here and the outcomes are exhibiting for themselves.”
BODYROC may be described as “group personal training” incorporating boxing workouts, energy coaching and cardio exercises in a high-energy train room, booming with dance membership music.
After exercises, clients can buy a protein smoothie to cap their 50-minute routine. Boxing gloves, barbells, punching luggage, step benches and self-propelled treadmills are probably the most seen health gear.
The gymnasium was a latest recipient of Hartford Magazine’s Best Place to Workout ballot. BODYROC launched in West Hartford in 2015; an Avon department opened in February. Both gyms, mixed, have a complete of 13 staff. Prices vary from $23 for drop-ins to $160 a month for limitless use. There are additionally 5, 10 and 20 class session packages, starting from $94 to $300.
Chambers says he has about 350 shoppers and talks proudly concerning the variety of faces and physique varieties that stroll by way of the doorways.
“It’s a community,” he said. “It offers folks the chance to come back in and launch any stress and chase after their objectives in a room of like-minded people. It’s a targeted atmosphere the place you will have a private coach that designs this system for you and holds you accountable for the work.”
The seeds for Chambers’ personal-training ambitions have been planted when he was in his 20s, working in New York City as a songwriter from 2005 to 2012. He was recognized for his eclectic lyrics and chiseled 5-10, 200-pound body. Chambers stated Justin Bieber, Chris Brown and Diddy have been amongst artists who recorded his songs, although they haven’t but been launched.
During his time in New York City, friends within the leisure enterprise took discover of his physique and requested the previous Southern Connecticut State University soccer participant to coach them and provides them recommendation about vitamin.
Chambers’ entrepreneurial wishes grew from there, notably as he grew to become extra annoyed with the enterprise facet of the music business. Songwriters, in his view, weren’t all the time rewarded equitably for his or her contributions. To improve his enterprise acumen, Chambers earned an MBA from Phoenix University in 2014. He beforehand held a level in administration info methods from SCSU.
The aim now’s for BODYROC to evolve into a worldwide model with franchises world wide.
“It has an appeal that everybody can benefit from,” Chambers stated.
No time for sleep
He arrives on the gymnasium each day at 4:45 a.m. to show a category and closes issues down with one other class at 7:15 p.m. He’s in mattress often by midnight, sheepishly conceding that he would not get a lot sleep.
Chambers stated what he likes about health is that it advantages folks bodily and mentally. When folks like how they appear they often really feel higher about themselves. BODYROC’s shoppers have develop into valued ambassadors for the enterprise.
Though his enterprise card reads founder/CEO, Chambers stated his actual duties are as “coach and motivator” to his workers and shoppers.
“I’m helping people to see the brighter side of themselves, so they can begin to develop all of the positive habits that help them to get over their respective hurdles,” he said. “That’s what I like about this. I get to see every individual that is available in remodel into one thing fully new. And then they exit and convey new folks in that may also be reworked.”
As a boss, Chambers stated he tries to guide by instance and exhibit vitality and fervour every day.
“I have a positive attitude,” he stated. “I don’t let my environment dictate what happens with me. I’m in control and I move like I plan on achieving the things that I’m optimistic about. Every single day I influence change out into the world. I can’t see anything more fulfilling than that. That’s why it’s so easy to get up in the morning.”
Stan Simpson is the principal of Stan Simpson Enterprises LLC, a strategic communications consulting agency. He can also be host of Fox 61’s “The Stan Simpson Show,” which airs Saturdays, 5:30 a.m.