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Controversial Australian fitness blogger Ashy Bines launches new programme targeting babies

Controversial Australian health blogger Ashy Bines is making headlines once more, this time for her newly launched programme geared toward infants and kids.

The private coach and Instagram star from the Gold Coast has launched an “edu-tainment programme” that’s geared toward kids as younger as 12 months outdated. 

“Ashy and Friends” is an animated DVD sequence described as “a fun-packed music, fitness and education show for 1 to 6-year-olds”.

The present options “Ashy”, a cartoon character impressed by the health mannequin and mother-of-one, together with a lot of her animal pals, encouraging kids viewers to do issues like soar on the spot or learn to do squats. 

“It is a highly interactive experience and will have your child singing, dancing, exercising and smiling from ear to ear,” the Ashy and Friends web site says.

In Australia, specialists are expressing their worries over the content material over the brand new programme and the way it can influence the focused viewers. 

“I’m concerned about messaging of dieting that has behind it ‘lose weight, lose weight, lose weight’. People call it health management or healthy eating but the messaging behind it is ‘don’t let yourself put on weight’. So there’s an immediate subjectivity that if someone puts on weight that’s bad and if they lose weight, that’s good,” Christine Morgan, CEO of The Butterfly Foundation, advised 

Morgan believes the well being messages must be geared toward mother and father, not at their younger kids. 

“Now, when you’re a little person, you think in black and white. You don’t think in shades of grey. You’re starting to buy into a whole message that fat is bad and skinny is good and that’s absolutely problematic because you can’t interpret it at that age.”

2_AshyAndFriends_HYPE_HD from ABBBC on Vimeo.

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