CRC Health Group: Health & Welfare

Client: CRC Health Group
Production: Giant Ant

CRC Health Group approached us with a script about the health and welfare of America’s youth, and the direction to get “edgy” and “gritty”.

We chose a frame-by-frame style on black to give the spot a grittiness, following by a background change and an introduction of bright colours to illustrate hope.

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Health Spots – GCBA (Compilation)